how to improve ROI

1. Location:-Targeted in my location.
2. Relevent page:-Make sure your landing page is similiar of your products because some users
  clicks on your ads and they get not related to your bussiness. it's process is very good.
3. Go to keywords tab.1. sagment-Device-Computer destop-Mobile-Teblate.
2. Search network partner:like Google,Yahoo,Bing and other network check and...
3. Click type: for optamozation, Heading and Sitelinks, you can get details where
 users click on your ads heading or site links. you can click and you are able to
 remove and add new site links extensions make attracting.
4. make sure your keywords nor jornal
    Budget
5. Compitiation:- is very important you can check your compititor who is also running ads with ads and you can check which ads
    ads performing better and you can improve very easy to know what my compititor..eceive and getting more conversion and
    clicks position rate:-it's tell your how other competitor performing.
6. changes history:is important role, you can check when you have done changes..alse you can undo....
7. Get targeting is very important : you can see different location and you are able fruit full for you and which those
   location not performing well, and depend on the services and products.
8. Delivery method: stand method and accelerating method.
9. con
   https://support.google.com/adwords/answer/2375509?hl-en.